Social media is an easily accessible and often-used platform for businesses to connect with their target audiences. But how do you make sure you’re using the right content on social media?
As part of your marketing plan for a product or service, you’ll want to invest in various types of content. It’s vital to create different types of content for different platforms, such as a Facebook video to post on your LinkedIn.
With this in mind, I’ve put together a handy guide on the types of content for each of the main social media platforms.
From sales guides to resource guides, I’ve provided a list of 10 types of content for each of the main social media channels, for you to try out. If you’re already well-versed in social media marketing, you can use this as an extension to your marketing strategy.
The biggest social network in the world, Facebook generates about 200 million daily active users.
10 Types of Content for Social Media That Boost Engagement
If you want your social media efforts to go to the next level, you have to do more than post the latest video on Facebook. You have to think strategically.
The key is to find what will drive engagement with the right demographics at the right time. One of the best ways to do that is by creating the right mix of engaging content.
For example, Facebook users might see video content if they see a friend post. But that won’t necessarily increase their interest in Facebook. And those who do see a video might not share it with their friends.
The way to solve that is by creating content that the right users will want to share with their friends. You can accomplish this by creating different types of content. Here are the 10 types of content you should create:
01- Image Posts
This may seem like a simple question, but a number of brands are having trouble figuring out how to maintain their social media engagement. The most common ways marketers try to keep people engaged on social media with infrequent posts are image posts and videos.
Image posts are typically better than just putting up images for several reasons. Images are great for visual media and they force viewers to look at a certain type of content on a screen.
Image posts are also beneficial because they serve as a medium for the brand’s personality.
How can brands improve their social media engagement with image posts? There are a few ways:
Marketers should highlight unique content and turn image posts into narrative pieces.
Content should be posted frequently.
02- Video Posts
If you have a video platform like Twitter, you’ll want to choose and share videos when you can, especially if you’re relatively new to Twitter. But chances are, you already have a decent number of videos on your website or YouTube channel.
Instead of trying to find an elaborate production in order to share your content, pick the one or two videos that are best for your audience. And, make sure that you’re setting them upright.
Tweeting videos is definitely good for engagement but short videos are better for your timelines. When people have shorter attention spans, the video quality is a lot better and the context is a lot better too.
03- Polls Posts
These posts are generally short and light on text, and ask a simple question. These are also pretty short (or even long) in number because you know that your followers won’t have time to scroll through multiple comments, likes, shares, etc. on one post.
Instead, you should create a set of polls that offer a range of questions. Each poll should encourage you to invite people to take the poll. Then at the end of the poll, ask the question which is the most popular.
Here’s a great set of poll templates from UserTesting.com that you can use to get started.
04- Testimonials Posts
For a slight variation, try writing a testimonial post instead. Write a post about how a product has helped your company or organization, and then share a story about your use.
05- Contests Posts
Customized news articles
Online content about a company’s product
Offering product trials and reviews
Word of mouth reviews
General advice and insight
Outreach content (e.g., guest posting, affiliate programs)
Contact-specific content (e.g., targeted email lists, lead magnets
Personal stories are a great way to engage your audience and make connections.
These are very personal and can bring up emotions that get people talking.
Personal stories can get your audience to share and promote your brand.
If you don’t have a personal story or a story that people can relate to, you may want to consider sharing a personal essay or true story.
Personal stories can be extremely interesting and get people talking.
06- Live Streams
Live videos should be simple and focus on entertaining and useful information. Sharing a live video is easier than uploading content to your website and watching it. Live video lets your audience “check-in” on your content or app while they’re doing something else, whether it be cooking, driving, or doing just about anything else.
Every post you create for social media needs to have a specific keyword in it. Targeting relevant keywords will make sure people search for your post to find your content. You can also use a tool like BrightLocal to find the keyword that users are searching for. You can then include that keyword in your social media post title and upload your social media posts to Google Analytics so you can measure your progress.
Memes are still incredibly popular on social media. You know the ones, usually used as image macros. Funny, cute, and often pointed out. But sometimes it’s too easy. It’s a meme, and your content is not supposed to be funny. Know the difference. Memes work because they’re usually attention-getting. With that being said, keep your content as relatable as possible to your audience and they won’t go for it.
Memes are still incredibly popular on social media. You know the ones, usually used as image macros. Funny, cute, and often pointed out. But sometimes it’s too easy. It’s a meme, and your content is not supposed to be funny. Know the difference. Memes work because they’re usually attention-getting.
Other Posts that may be of interest:
Content Marketing – Business with Blogs, Videos, and More!
Content Marketing Strategy for SEO: Tips and Tricks to Rank Higher
08- Humor posts
Somebody has a short concentration span if it comes to content. This is why you need to include humor in your social media strategy. That’s why you need to include humor in your social media strategy. Humor is a powerful tool.
Branding creates a sense of trust between brands and their audience. You will need to create a visual identity to highlight your brand’s identity and integrity. You will also need to share stories that show your brand as having integrity and credibility.
09- Educational posts
What makes brands trustworthy is education. Branding posts are educational and they show the audience what to expect from a brand.
10- Image post
Social media is full of visual content. This is why images will always be a huge part of social media marketing.
Interesting Posts From Other Pages
Stop and think about the answers to the following questions: What is a question? What is the best type of questions to post on Facebook? What is the best type of question to post on LinkedIn?
What is the best type of questions to post on Instagram? A question creates a loop – it creates an opportunity to ask a question – and it creates an opportunity to respond with a question of your own.
A good question will compel readers to respond, which encourages mutual learning and engagement.
Recommended for: Social media newsworthiness.
Good intro posts are like a jigsaw puzzle – you need to answer all the pieces before you can move on to the next stage. In a video interview, the interviewer asks questions and the interviewee answers them. It’s like a brain teaser.
While some content may seem to be missing in this list, a quote post does actually serve a useful purpose. At least it does for me.
I often talk about content marketing. I use the word content marketing a lot when I’m in front of audiences. It’s not that I like to be in front of audiences, it’s that I like to know what my audience thinks about content marketing.
What do they think about my “content marketing strategy”?
I use quotes and examples a lot and quote people when I’m speaking to audiences. In some ways, a quote post is kind of a response to what I said to audiences.
I offer the quote, and then write a piece that tells a story, and talks about the why behind the quotes. It might even be accompanied by an image of the person saying the quote, and the story I tell.